Pure Gold

Welcome to Pure Gold Jewellers, where our name says it all! Founded in 1989 by Mr. Firoz Merchant, we are dedicated to offering customers jewelry of unmatched quality and continuous innovation.

Starting with the Dubai gold jewelry market, we have expanded our reach globally with our stunning and elegant designs.

Driven by a passion for the industry, we have built a trusted brand that resonates with people. From a single store, we have grown into a widespread retail market, with a promising future ahead. We also serve our customers through online shops, offering diamond and gold jewelry. From Dubai to Abu Dhabi, our exquisite gold jewelry is available both online and in stores. Explore our gold rings, bangles, and more in our Dubai shops and globally through our online platforms. Our diamond jewelry collection, including graceful rings, earrings, and necklaces, features exquisite designs that we’re sure you’ll love.

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